Our mission

At Panama, we believe in the power of independence. You can only break new ground if you're free to make your own decisions. That’s how brands win hearts—by choosing their own path. And we support them every step of the way.

Only those who master full service can deliver tailored service.

To create communication that hits the mark, we develop creative concepts together and implement them across media channels. Each element is perfectly coordinated. Team spirit meets specialisation, methodical know-how meets curiosity.

Strategic, brand and communications consultancy

Integrated ideas

Execution and orchestration of cross-media communication

Strategy
Brand Development/Brand Management
Corporate Design
Campaign
Motion Design/Film
Websites
Employer Branding and Internal Communications
Social Media
Brochures/Catalogues / Print
Sales Support
PoS

Who we are

Our management and leadership team (from left to right): Robert Kurr, Sandra Keilen, Thomas Schatton, Sandra Schreiber, and Sebastian Maurer.

Helping brands find their own path

Our leadership team brings together strategy, creativity and execution to help brands define their own direction and explore new ground. Supported by a family of experts, we create tailor-made solutions that turn clear thinking into powerful communication.

History and culture

Since 1990, we’ve continuously developed our modular skillset by exploring new methods and entering new disciplines. We build our own tools, such as our brand systematics framework, to support strategic planning, concept development, copy and design across all touchpoints. This allows us to approach communication in a structured, distinctive and sustainable way.

Our clients work with dedicated teams at one of our two locations, Panama Uptown or Panama Downtown. As a member of thenetworkone, the world’s largest network of independent agencies, we are also able to manage complex campaigns on a global scale.

Our name reflects our mindset: Panama is not about size or power, but about smart positioning. Just like the place where two worlds meet, we help brands create clarity, direction and relevance in complex markets.