Independence is gaining ground ...

Unity

Bosch Health Campus

Bosch Health Campus brings together all of the Robert Bosch Stiftung’s activities in the field of health — with a focus on treatment, research, education, and funding.

The individual players within the campus are highly diverse both in content and in how they communicate.

Through a Brand Score workshop on brand architecture, we took the first step towards a stronger sense of togetherness.

In a series of interdisciplinary internal workshops on brand development, we defined the core pillars of a shared identity — while also deepening collaboration across the campus.

To ensure the campus speaks with one consistent voice in the future, we derived a storytelling communication plan and a corporate design from the brand profile.

Facts

• 5 workshops including brand profiling
• A unified brand architecture
• Guidelines for consistent, cross-media brand management
• An overarching corporate design for the umbrella brand and sub-brands
• A style guide with application examples
• Templates