Daimler Buses GmbH
Daimler Buses is strengthening its position as a full-service provider with a service package that bundles buses with a comprehensive range of related services.
But how exactly do bus operators benefit from this new kind of service bundle?
The Service Bundle Coach brings clarity and transparency where there used to be blind spots.
We translated that decisive benefit into a high-impact campaign.
A dynamic YouTube pre-roll ad meets the audience on their level and sparks curiosity about the new offer.
On social media, motion brings the world of the key visuals to life — and builds targeted interest.
Additional communication measures support the launch and the ongoing rollout across multiple markets.
Campaign
Mercedes-Benz Trucks had a clear goal at IAA 2024: to convince the transport and logistics industry of an electric future. But how do you win over people who aren’t exactly keen on change—and who aren’t even at the trade fair?
Campaign
A traditional portafilter machine is the epitome of high-end coffee artistry. Will this be lost with the introduction of the new semi-automatic WMF espresso NEXT?
Campaign
Bosch Health Campus brings together all of the Robert Bosch Stiftung’s activities in the field of health—with a focus on treatment, research, education, and funding.
