Lidl Bioland
Germany’s organic pioneers at a discounter? Could that possibly work?
It doesn't work well. It works better!
By letting Bioland farmers demonstrate how convinced they are themselves.
Documentary portraits show the farmers' perspective: pure motivation!
Content formats present the strict Bioland principles.
Boldness and authenticity are not a contradiction.
For Panama, this meant filming and shooting with five Bioland farmers at four locations — all within seven days.
Facts
Campaign
One partner, one package, full control: Daimler Buses combines buses and services into a smart bundle—giving bus operators greater clarity and new entrepreneurial freedom.
Campaign
Mercedes-Benz Trucks had a clear goal at IAA 2024: to convince the transport and logistics industry of an electric future. But how do you win over people who aren’t exactly keen on change—and who aren’t even at the trade fair?
Campaign
A traditional portafilter machine is the epitome of high-end coffee artistry. Will this be lost with the introduction of the new semi-automatic WMF espresso NEXT?
