Independence is gaining ground ...

Baristas

WMF Professional Coffee Machines

A traditional portafilter machine is the epitome of high-end coffee artistry. 

Will this be lost with the introduction of the new semi-automatic WMF espresso NEXT?

On the contrary: only the refined choreography inside the semi-automatic portafilter machine reliably leads to perfect results ...

 

... like the choreography of a world class athlete.

Under the claim ‘Coffee Culture’s New Choreography’ we stage the semi-automatic portafilter machine: impressively, aesthetically, and with a dance-like interpretation by German Olympian Margarita Kolosov.

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The ads communicate both the international launch and the machine’s key benefits.

Three benefit films show how catering businesses can benefit from the new machine:

  • Easy Handling
  • Barista Coffee Quality
  • Thriving Coffee Business

Comprehensive social content presents the machine and its technical details.

Daniel Gerlach, a German Latte Art Champion, was chosen as the brand ambassador.

WMF and Daniel presented the new portafilter machine to industry professionals for the first time at the leading trade fair INTERNORGA. The event was accompanied by a videographer and livestreamed.