in any light

How many pairs of glasses do you really need to get through everyday life comfortably? A pair of sunglasses, a pair with clear lenses, a pair with blue light filters?

Exactly one. The newly developed ZEISS PhotoFusion X lenses transform more quickly from clear to tinted lenses – and vice versa. They protect wearers from potentially harmful blue light and offer full UV protection. The 4-in-1 solution from ZEISS.

Dynamic moves by parkour runner Lucas Wilson highlight the adaptability of the ZEISS PhotoFusion X lenses in both the key visual and the key film.

The four different key visuals highlight various lens colors and tints. Social media posts feature clips relevant to the target audience. Various POS tools help retailers explain the technology and its necessity.